01576cam a2200313 4500 445926232 TxAuBib 20101021120000.0 091009s2011||||||||||||||||||||||||eng|u 2009041832 9781607531111 library binding 1607531119 library binding DLC DLC DLC TxAuBib Vaughan, Jenny. Causes and campaigns / by Jenny Vaughan. Mankato, MN : Amicus, 2011. p. cm. Media power Includes index. Campaigning and the media -- Money talks -- Disaster! -- Raising the roof -- The right face -- A voice for the voiceless -- Sides to the story -- Conflicting causes -- Slow burn -- Straight talk -- The media as campaigner -- Making news -- Scare tactics -- Giving the people what they want? -- A bad light -- Taking on the media -- Make the media work for you. "Discusses the media treatment of social campaigns worldwide, including media coverage of causes such as natural disasters, AIDS, global warming, and how the media can affect these campaigns"--Provided by publisher. 20101021. Communication in social action Juvenile literature. Mass media Social aspects Juvenile literature. Mass media Influence Juvenile literature. Mass media Audiences Juvenile literature. Public relations Juvenile literature. Media power.